Workouts are more fun and invigorating with dynamic dance moves and powerful, upbeat music.
Brookstone sponsors YouTuber ‘The Fitness Marshall’ to market their new speaker line, the Big Blue Party Indoor-Outdoor Wireless Speaker. The product developer and specialty retailer has partnered with the rising YouTube sensation, Caleb Marshall aka ‘The Fitness Marshall.’
Kiran Smith, Brookstone’s Chief Marketing Officer, said that they’ve been sharing and dancing with his videos at work. She then expressed the idea that shared viewing of YouTube videos was going to be a big part of wireless audio marketing.
The video features the song ‘Turn Your Body’ by Sia and stars Caleb and his ‘Back-Up Booties,’ Haley Jordan and Bria McCarty. Their cardio dance routine entitled, ‘Sia – Move Your Body | The Fitness Marshall | Cardio Concert,’ was shot at the New York City Central Park with the Big Blue Party Wireless Speaker’s powerful 360° sound.
The 72-Watt Big Blue Party Indoor-Outdoor Wireless Speaker has four specially angled drivers that surrounded the entire dance routine with an omnidirectional, full-range stereo. This speaker gives off thundering bass from its subwoofer and its passive radiator. You can even see them feel the music as they danced to the lively beat.
Brookstone’s Audio Category Merchant, Chris Netterwald, expresses his appreciation for their product and having The Fitness Marshall use the wireless speaker for their workout.
“What I love most about our Big Blue Party outdoor speakers is how often I see them out in the wild at track meets, lacrosse games and anywhere people are gathered outside, and having The Fitness Marshall use it in an outdoor workout in Central Park is just awesome.”
Caleb joined YouTube since 2014 and had been posting cardio dance videos on his YouTube channel, ‘The Fitness Marshall.’ The rising YouTube sensation has already reached more than 900,000 subscribers and over 152 million views.
The Fitness Marshall wants to make people feel confident about themselves and sweat while being carried away with the beats. Everyone can actively participate and dance their hearts away in their live cardio concerts or their YouTube videos online.
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